ClosedCombined Synopsis/Solicitation
Dept of Defense contract category

Digital Marketing

Dept of Defense · DEPT OF THE ARMY

This notice is not accepting responses (deadline was May 19, 2026, 8:00 PM EDT).

Page kept for research and related open opportunities below. For current work in this category, use the related notices or browse hubs.

Response deadline
May 19, 2026, 8:00 PM EDT
Posted
May 6, 2026
Solicitation
W912LA26QA010
Set-aside
WOSB
Place of performance
Roseville, CA, USA
Contracting office
W7MX USPFO ACTIVITY CA ARNG · SAN MIGUEL · CA
Source
SAM.gov · updated May 9, 2026

Description

Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG�s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.

What similar awards have paid

Real federal awards already on the books in a similar lane — so you can size the opportunity, not guess. This is public history, not a bid price, cost estimate, or prediction that you will win.

Typical award size

$419,974

Middle of the pack for similar past awards

Most similar awards fall between $44,944 and $4.03M

Lower end$44,944Typical$419,974Higher end$4.03M
Based on 85 similar awardsSame industry code (541810)Same product/service code (R701)Prime contracts (not umbrella IDVs)

Who has won work like this

Public awardees in this lane — useful for competitor scan or teaming ideas, not a ranked list of “best” firms.

Recent examples

A few of the newest similar awards in our index.

Drawn from official USAspending contract records in our index. Always confirm requirements on the SAM.gov notice before you bid.

Intelligence only — not legal advice or a guarantee of award. Always verify requirements on the official SAM.gov notice. Past award amounts are public history, not a suggested bid or prediction. Notice ID 4d825b6cdbba4ccb99202ef8c1bdffdd.

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