Digital Marketing (EDWOSB)
Dept of Defense · DEPT OF THE ARMY
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- Response deadline
- Not listed
- Posted
- Jun 29, 2026
- Solicitation
- W912LA26QA010
- Set-aside
- None listed
- NAICS
- —
- PSC
- —
- Place of performance
- CA, USA
- Contracting office
- W7MX USPFO ACTIVITY CA ARNG · SAN MIGUEL · CA
- Source
- SAM.gov · updated Jun 30, 2026
Description
Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG�s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17 34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
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Intelligence only — not legal advice or a guarantee of award. Always verify requirements on the official SAM.gov notice. Past award amounts are public history, not a suggested bid or prediction. Notice ID 6520724beddc4cd3b8f6f88d21873d54.