RFI#1:Marketing Support Functions
Dept of Defense · DEPT OF THE AIR FORCE
This notice is not accepting responses (deadline was Jul 17, 2025, 8:00 PM EDT).
Page kept for research and related open opportunities below. For current work in this category, use the related notices or browse hubs.
- Response deadline
- Jul 17, 2025, 8:00 PM EDT
- Posted
- Jul 10, 2025
- Solicitation
- AETCMA25RFI001
- Set-aside
- None listed
- PSC
- —
- Place of performance
- —
- Contracting office
- FA3002 338 ESS CC · JBSA RANDOLPH · TX
- Source
- SAM.gov · updated May 9, 2026
Description
AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
What similar awards have paid
Real federal awards already on the books in a similar lane — so you can size the opportunity, not guess. This is public history, not a bid price, cost estimate, or prediction that you will win.
Typical award size
$452,845
Middle of the pack for similar past awards
Most similar awards fall between $89,175 and $3.58M
Who has won work like this
Public awardees in this lane — useful for competitor scan or teaming ideas, not a ranked list of “best” firms.
- 1IPG DXTRA, INC.6 awards$1.12B
- 2TRUE NORTH COMMUNICATIONS INC4 awards$511.09M
- 3PLOWSHARE GROUP, INC1 award$373.88M
- 4STRATACOMM, LLC7 awards$277.38M
- 5PORTER NOVELLI PUBLIC SERVICES INC.10 awards$263.97M
- 6ELEVATION, LTD.1 award$148.15M
- 7KETCHUM INC.7 awards$102.67M
- 8LEMPUGH INC10 awards$69.67M
Recent examples
A few of the newest similar awards in our index.
- SENSIS INC.Sep 30, 2025Department of State$3.12MSource
- CREATIVIDAD GRAFICA, SOCIEDAD ANONIMASep 30, 2025Department of State$53,384Source
- MISCELLANEOUS FOREIGN AWARDEESSep 30, 2025Department of State$162,450Source
- BETAH ASSOCIATES, INC.Sep 30, 2025Department of Justice$1.85MSource
- BETAH ASSOCIATES, INC.Sep 30, 2025Department of Agriculture$581,813Source
- CROSBY MARKETING COMMUNICATIONS INC.Sep 30, 2025Social Security Administration$4.03MSource
Drawn from official USAspending contract records in our index. Always confirm requirements on the SAM.gov notice before you bid.
Intelligence only — not legal advice or a guarantee of award. Always verify requirements on the official SAM.gov notice. Past award amounts are public history, not a suggested bid or prediction. Notice ID 8bdae68153df45c4bffe7e5a39c7f6c5.